How Lead Generation Can Save Your Online Business

The future of business is the internet. This is true for existing businesses looking to grow and, especially, for new businesses just getting started. In either situation, lead generation can boost your website’s exposure to potential customers. There are a number of things a lead generator can do to expand your business or get a new business successfully off the ground. To begin, lead generation is a process of identifying potential customers for a business’s goods, services or offerings. Internet businesses must have customers to survive and grow. Whether online or offline this same fact is true.

Lead generation can help businesses to obtain new customers and grow their businesses. The lead generator creates lead list and then sells the lists to companies looking for new customers or clients.

Lead generators actually serve a dual purpose. Potential customers are helped in finding the businesses offering the goods and services they are seeking. Businesses are provided potential customers who desire the goods or services they offer.

The new customer is looking for a company that can provide what they want. The customer has expressed their interest in particular goods or services. Accordingly, the business offering these goods or services has a much better chance of making a sales and adding a customer.

The business may subscribe to a lead generator for a fee or simply buy leads as needed. The type of leads can vary based on the specifications of the business requesting leads. The business can specify age range, demographics, gender, income, product or service interests and other factors when requesting leads. This helps put the business’s goods and services in front of the right potential customers.

Prices can range for a few cents to many dollars per lead. Fresher or newer leads are generally more expensive than an older lead because the lead may no longer need or want your goods, services or offers. Highly specified leads are more expensive than generic leads. Other factor like competition among businesses with similar offerings could affect the pricing.

Some businesses get customers for services they do not offer and may sell the leads to a lead generator or to another business under an affiliate agreement.

The lead generators may offer help with creating advertising that will guide more customers to your website. Their services may also include landing page and search engine optimization. Of course, all of these services are for the purpose of connecting businesses with their potential customers.

A good lead generator can provide leads for a business and teach a business how to generate their own leads and attract the right customers to their website.

How To Qualify For A Business Loan

Qualifying for a business loan is not as easy as it was even one year ago. This is because most lending institutions have increased the requirements for businesses requesting a loan. The recent slowdown in our economy has forced banks to re-examine their lending practices as many businesses are experiencing lower profits. So when you are looking for a loan for your business it is important that you have everything in order so you will have the best chance to be approved.

One of the first things that you need to look at before going to a lending institution is whether or not you have a good business plan together. Having a business plan drawn up for your company is a great way to show the bank that you have carefully considered your request. This will show the bank where your business is currently and where you hope it will go once you have been approved for a loan. There are many professional writers that work as freelancers that have the expertise in this area that you can hire if you are uncertain about your ability to convey your thoughts on paper.

The next thing to do before you go to a lender is to look at your company’s financials. Clear as many debts as you possibly can. For example, if you use a credit card start paying it off monthly or if you have a vehicle loan with just a few payments left on it you might want to consider paying it off. This will help your income to debt ratio and make your business a more attractive prospect.

Once you have done that, you should look at all the officer’s credit reports. Every officer of the company will have a credit history run on them because they will be personally guaranteeing the loan. So make sure that the person income to debt ratio is good and clean up any bad marks against your credit.

When you have all of that together you are now ready to go to the lending institution. With the situation the way it is currently it would be wise to start with the bank you already have a relationship with. This is especially true if you have a community or local bank. They make their decisions based on the local area unlike the larger national banks. If your company is turned down don’t take it personally but consider your other options.

There are other places to gain access to a loan. You need to keep your eyes open, when the private market tightens the amount of money they are willing to lend oftentimes you can more easily qualify for an SBA loan. So if your bank says no don’t give up to easily especially if all of your financials are strong. So when you are looking for a business loan make sure that you have your company looking the best that it can financially and present the lenders with a solid business plan.

Scheduling for Your VA Business

Once you get established with a few clients, it’s easy to find your schedule either keeping you insanely busy or insanely bored. There doesn’t seem to be much in the middle, which is your ideal. So this month I’m offering tips on how to schedule your workload out.

First of all, never go over 30 hours a week with scheduling your clients. So make sure you account for that in creating your hourly rate. Why? Well, two reasons. One, this allows you the opportunity to be flexible with your ongoing current clients if they need more from you one week than they do normally. They will appreciate that and their loyalty to you will increase.

Also, it allows you time for one time projects that might drop in sporadically (and with minimum charges on those they usually turn out to be very profitable). This also gives you time to handle some of your own business administrative functions (billing, record keeping, etc.) during normal business hours so you are not up late at night or weekends when you should be spending time with family.

Next, make sure your contracts all state that normal business requests must be scheduled 48 hours in advance. This way, when someone calls and says, “Heather, are you available to work with me on a project on Friday?” on a Wednesday, you can open your calendar and schedule appropriately.

Many clients will try to treat you like an employee–requesting same day if not immediate turn arounds. This is your time to remind them that while you do try to process same day requests, you do require a 48 hour notice for all normal business requests and that rush fees can apply if they need things done sooner.

Now, I’m pretty flexible with most of my clients, because I understand that things DO come up as a surprise now and again. So most of the time I don’t charge a rush fee for doing work the same day or in less than 48 hours from request unless they either are abusing this by constantly wanting things done same day or I’m really that busy that I can’t process their requests same day unless I work until midnight. Those two times, I will actually tell them that if I do their work I will require a rush fee in addition to normal hourly rates.

Always keep an electronic and a paper copy of your calendar. Technology is great, but you never know when it will decide not to function anymore! Even if I know a phone call or project will only take 30 minutes or so, I go ahead and block an hour in my schedule just in case something goes wrong or the client requests changes afterward.

This is a good rule of thumb to keep yourself out of a quandary and it gives you the opportunity to get up and stretch your legs or get some fresh air or a cup of coffee between projects. Believe it or not, these little “breaks” even if just for a minute or two will help keep your mind fresh all day.

Keep moving toward success